From Morocco to Ireland — A Journey Woven in Culture

Sahara was born from a journey — not just across borders, but across heritage, friendship, and purpose.

One of us comes from Morocco, raised among the colors, textures, and stories of traditional clothing passed down through generations. The other, from across the world, discovered a deep admiration for Moroccan artistry — the kind that speaks through fabric, form, and soul. We met in a new place, far from where we began, and instantly connected over a shared appreciation for authenticity and craft.

As our friendship grew, so did a vision: to take the soulful elegance of Moroccan clothing — kaftans, shawls, artisan handbags — and bring it to a wider world. Not mass-produced. Not trend-chasing. Just honest fashion rooted in tradition, made for the modern woman.

Sahara is our way of honoring where we come from and building a bridge between cultures. Every piece is handcrafted in Morocco by skilled artisans using time-honored techniques. We work in small batches, with natural fabrics and intentional design — so when you wear Sahara, you're not just wearing fashion. You're wearing legacy. You're wearing something real.

This is more than a brand. It’s a story of two people, two cultures, and one shared dream — to celebrate Moroccan heritage with elegance, purpose, and pride.

And we’re so glad you’re part of it.

Frequently Asked Questions

What makes Sahara products unique?

Every piece at Sahara is handcrafted by Moroccan artisans using traditional techniques passed down through generations. We honor the rich heritage of Moroccan fashion while designing with the modern woman in mind. No mass production — just timeless style, ethical values, and cultural authenticity.

Where are your products made?

All of our kaftans, shawls, and handbags are made in Morocco. We work closely with local cooperatives, family-run ateliers, and individual artisans across regions like Marrakech, Fez, and the Atlas Mountains.

What materials do you use?

We use high-quality, locally sourced materials such as organic cotton, linen, natural wool, and ethically tanned leather. Many of our products are hand-dyed using traditional Moroccan pigments and techniques.

Do you ship internationally?

Yes! We currently ship across Ireland and the EU. If you're located outside these regions and are interested in Sahara products, please contact us at hello@sahara.style and we’ll be happy to assist.

How long does shipping take?

Orders are typically processed within 1–3 business days.

Delivery within Ireland takes 2–4 business days.

For other EU countries, allow 5–7 business days.

You’ll receive a tracking number once your order is shipped.

How do I care for my kaftan or shawl?

To maintain the beauty of your handcrafted garment, we recommend:

  • Hand washing or dry cleaning for delicate pieces
  • Cold water only and air dry
  • Avoid harsh detergents or machine drying
    Specific care instructions are provided on each product tag.

How can I contact you?

We’d love to hear from you!

For customer support, product questions, or custom orders, email us at hello@sahara.style or visit our Contact Page.

How do I stay updated on new collections?

Subscribe to our newsletter at the bottom of the page to get early access to new collections, limited releases, and exclusive offers. You can also follow us on Instagram @sahara.style for behind-the-scenes content and cultural insights.

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